I didn’t know for a long time whether or not my idea was actually a good one. And there were video stores on every corner - why wait for two or three days for a DVD, when you could just pop over to Blockbuster? Like most people in 1997, I hadn’t ever even seen a DVD, much less watched one. To be honest, I kind of agreed with them. “That will never work,” said my wife at dinner. “That’s the stupidest thing I’ve ever heard,” one of my coworkers told me. What if you could rent DVDs through the mail? What if you could lather up every day with shampoo formulated just for you, based on a lock of your hair? What if you could feed your dog kibble that had been engineered specifically for him? What if you could buy customized surfboards online, based on your body type, ability, and surfing style? Twenty-two years ago, a year before I turned forty, I had a crazy idea.
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